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Low-alcohol Guinness for 'new Ireland'.  Add/Read Comments

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The new, faster-paced lifestyle of the Irish has led Guinness to experiment with a new version of its famous stout. Guinness Mid-Strength, is planned to be identical in every way to traditional Guinness except for a lower level of alcohol - 2.8 per cent rather than the regular 4.2 per cent. Guinness Light, launched in 1979 and soon dropped, had 3.6 per cent. To try it though you will have to head to the 80 bars in Limerick, who will be test-marketing the drink for six months from March 9th. Limerick was chosen for the honour as the most demographically representative part of Ireland.

"The brewery says it is a new Guinness for a new age in which Irish men want to drink but also want to keep their wits about them for more hectic and exacting lifestyles.

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