Air Miles, Food Miles and Carbon Neutrality in New Zealand Add/Read Comments
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The image extends to their wines - the only problem being the extensive air-miles, the carbon footprint, used in getting the stuff to the UK. (Wine is shipped rather than flown though). Grove Mill I mentioned recently but a further 10 wineries are also involved with similar 'carbon-neutral' products. The clean, fresh, healthy image of New Zealand continues.
The Marlborough Express
"New Zealand exporters should welcome increased attention on food miles in the United Kingdom as an opportunity not a threat, says the boss of a winery that's just started marketing carbon zero wine. Rob White, chief executive of The New Zealand Wine Company, said the increased focus on the environmental impact of food was a chance for New Zealand producers to excel."
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Mmmm - carbon neutral. I think I understand what that means but I do wonder how they worked it out given all the destiations they must ship to.
I'm not sure the average wine shopper will necessarily understand the concept so I don't know how much it will help sales. Not a problem with Grove Mill though I think as the wine is so good anyway it sells itself.
I care about food miles but you also need to - sensibly - keep eating and drinking the things you enjoy. So I'll keep buying good Kiwi wine but I won't buy Kiwi apples when the orchards of Kent where I live are producing good apples.
Written by: grapefan | on February 1, 2007 5:35 PM