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Air Miles, Food Miles and Carbon Neutrality in New Zealand  Add/Read Comments



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Wide open sky's, rolling hills and snow-capped mountains. Sheep, of course, and pure, clean air but in general my view of New Zealand is one of health, life and concern with the environment. Having never been there of course this view is entirely built on advertisements for lamb and butter and the Lord of the Rings films.

The image extends to their wines - the only problem being the extensive air-miles, the carbon footprint, used in getting the stuff to the UK. (Wine is shipped rather than flown though). Grove Mill I mentioned recently but a further 10 wineries are also involved with similar 'carbon-neutral' products. The clean, fresh, healthy image of New Zealand continues.


The Marlborough Express

"New Zealand exporters should welcome increased attention on food miles in the United Kingdom as an opportunity not a threat, says the boss of a winery that's just started marketing carbon zero wine. Rob White, chief executive of The New Zealand Wine Company, said the increased focus on the environmental impact of food was a chance for New Zealand producers to excel."


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Mmmm - carbon neutral. I think I understand what that means but I do wonder how they worked it out given all the destiations they must ship to.

I'm not sure the average wine shopper will necessarily understand the concept so I don't know how much it will help sales. Not a problem with Grove Mill though I think as the wine is so good anyway it sells itself.

I care about food miles but you also need to - sensibly - keep eating and drinking the things you enjoy. So I'll keep buying good Kiwi wine but I won't buy Kiwi apples when the orchards of Kent where I live are producing good apples.

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