Ale's well again for Newcastle Brown.  Add/Read Comments

Marketing gurus decided the word "ale" on a bottle of Newcastle Brown carried an "olde-world" image that could not compete with modern lagers. So, with a large fanfare, "ale" was dropped from the label for the first time in 70 years to give the brand, according to the Press release at the time, "a contemporary new look." But now the three-letter word has, ever so discretely, re-appeared on the label after bosses realised their contemporary new look was making absolutely no difference to sales.
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