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Americans and British: Brand Loyal or Label Conscious? Add/Read Comments
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An interesting snippet of data comparing American and British wine buying habits concluded that we take very different approaches in the wine aisles.
Unsurprisingly, considering the labelling practises of most New World wines, the number one choice cue for both nationalities is grape variety. However, Americans are significantly more brand loyal than their British counterparts and give a greater importance to the label appearance. Americans are also more likely to take recommendations from friends and family over shop staff. The British are more likely to consider country of origin important when choosing wine and are considerably more promotion sensitive than the Americans."
The data was printed in OLN a website-less trade magazine from data compiled by Wine Intelligence.
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