Spittoon.biz Bookmark This page
The newspapers, as is their wont, are putting the bad news spin on the Thresher promo… but really how bad is it for the company?
Perhaps the scale of the interest and rapid spread of the 40% off deal through the blogs – visitors to my post about the promo are massive – may have taken Threshers a little by surprise but the extra discount (on top of the buy 2 get 1 free deal that is perpetually running) is not that great a leap. Margins in the wine trade are notoriously tight but the prices at Threshers are high anyway (to pay for the buy 2 deal). I see it as a triumph not only have the company received headline press in the nationals, have been mentioned on BBC radio and TV – all for no expenditure – to actually get people through the door this early in the pre-Christmas spending spree is a major coup.
I bet their competition – Oddbins mainly – are more than a little annoyed, worried even; especially if the stories of empty shops are more widespread than just London.
The promo has 8 days remaining; more than enough time for this weekends purchases to have been drunk and return trips arranged.

2 Comments »

  1. josie hallsworth says:

    Thresher manager here again, please remember no further discounts with the 40% coupon, no buy 2 get one free, also found customers found it confusing with the offer on single bts of champagne, moet bt single bt price £24.99, when combined with 40% the price is £29.99 it still works out cheaper but had irate gent on phone this morning accusing me of putting the prices up to pay for the promotion, this is not the case, all prices were set at the start of phase 1 christmas promotion.

  2. Andrew says:

    Thanks for the clarifications Josie. I am yet to print off and use my voucher; just hope my local has been restocked recently!

Leave a Comment »




Advert

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

1
Apr

Announcing Tuscan Wine Tour for Photographers

My three passions, wine, food and photography, combine in a new venture – a Tuscan Wine Tour for Photographers. Its taken the best part of aRead More

22
Apr

Riedel Horn Decanter Performance

Would certainly add an interesting finale after the contents have been drained – I’m thinking of those late night hotel ‘tasting’ sessions at the DWCC forRead More

13
Apr

Wallingford Bridge and the Boat House Pub

A rather tenuous link to wine photo for this weeks Sunday Wine Shot I’m afraid. Taken this morning, at dawn, a photo of Wallingford bridge asRead More

9
Apr

Gin Lab Experience at COLD

Locating the entrance proved somewhat problematic. We had the address and where in the right road – just a few minutes walk up from Blackfriars –Read More

6
Apr

Tons Duorum Branco

OK, so my last wine reco was a tad over the top. It isn’t really the best wine I’ve had all year (the Mauricio Lorca LiricoRead More

25
Mar

The Ultimate Guide to Pairing Wine and Chocolate

Perhaps a slightly over-ambitious claim but this info-thang does give some pointers to pairing wine and chocolate. It was drawn up by those lovely people atRead More

Top

© 2004-2014 Spittoon.biz All Rights Reserved