Spittoon.biz Bookmark This page
At bit late on this one but Police in central China have scotched a wine maker’s plans for a mass Christmas Eve “nude run” which the company said was a public interest event to discourage the use of “excessive packaging” in the industry.


Sydney Morning Herald

“Jixiang Ruyi Tobacco and Alcohol Company offered 284 people 10,000 yuan ($A1,634) in cash and prizes to participate in a naked dash through Zhengzhou, capital of Henan province, the People’s Daily reported on its website.
The company’s advertisement called for “auspicious” men and women under the age of 30 with “healthy bodies” and “regular features” to apply.
“The goal of this streaking event is to raise consumer awareness and declare war on the excessive packaging of ‘baijiu’ through the language of the body,” the report quoted a manager surnamed Ma as saying.”
“Baijiu” is a type of grain-based spirit popular in China, and often given as an elaborately packaged gift in the lead-up to Chinese New Year.

Found via Wine & Vine VC

Leave a Comment »




Advert

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

1
Apr

Announcing Tuscan Wine Tour for Photographers

My three passions, wine, food and photography, combine in a new venture – a Tuscan Wine Tour for Photographers. Its taken the best part of aRead More

24
Jul

Visiting a Port House: Ramos Pinto

Just behind the lower end of the cable car ride in Vila Nova de Gaia stands a proud, mustard coloured building. This is the lodge forRead More

20
Jul

The Vista Lounge Citrus Garden at the Trafalgar

A London pop-up bar, right in the very centre of town, with one of the most superb views across the skyline. Welcome to the Vista LoungeRead More

20
Jul

Stainless Steel Tanks at Chateau La Dominique Bordeaux

For this weeks Sunday Wine Shot more stainless steel tanks! Hoop-d-dah. This rather grainy shot was taken in the cellars of Chateau La Dominique in Bordeaux.Read More

18
Jul

Quinta do Portal Douro Portugal

On the flight home from Oporto, while waiting with increasing excitement the imminent arrival of the in-flight sandwich, I flicked through the TAP magazine. I hadRead More

17
Jul

The Louis Roederer International Wine Writers’ Awards 2014 Shortlist

I might have let out an embarrassing yelp on the train up to London yesterday. To fill the journey I was scanning through my twitter feedRead More

14
Jul

Cité des civilisations du vin

By the time the next Fete du Vin rolls round the grand wine project in Bordeaux should be completed. As we hurtled passed – as IRead More

Top

© 2004-2014 Spittoon.biz All Rights Reserved