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At bit late on this one but Police in central China have scotched a wine maker’s plans for a mass Christmas Eve “nude run” which the company said was a public interest event to discourage the use of “excessive packaging” in the industry.


Sydney Morning Herald

“Jixiang Ruyi Tobacco and Alcohol Company offered 284 people 10,000 yuan ($A1,634) in cash and prizes to participate in a naked dash through Zhengzhou, capital of Henan province, the People’s Daily reported on its website.
The company’s advertisement called for “auspicious” men and women under the age of 30 with “healthy bodies” and “regular features” to apply.
“The goal of this streaking event is to raise consumer awareness and declare war on the excessive packaging of ‘baijiu’ through the language of the body,” the report quoted a manager surnamed Ma as saying.”
“Baijiu” is a type of grain-based spirit popular in China, and often given as an elaborately packaged gift in the lead-up to Chinese New Year.

Found via Wine & Vine VC

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