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How Much Money did Comic Relief and the Red Nose Wines Raise?  Add/Read Comments



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Red Nose Day Red

A note from Bibendum:

This year the Red Nose Wines produced by SAAM Mountain Vineyards raised the grand total of £736,376.00 as part of Wine Relief 2009.

This is a wonderful achievement and is testament to the power of cooperation in the name of a good cause. SAAM Mountain Vineyards, Bibendum Wine Ltd, JF Hillebrand, Quinn Glass, Erben and Multiprint all worked together with the major retailers to make sure that the bottles of Red Nose Red and White hit the shelves for £4.99, of which £1 went straight to Comic Relief. Tesco, Sainsbury's, Waitrose, M&S, Morrisons, Somerfield and Booths all did a brilliant job selling the wines, which were a real hit with drinkers.

This year Wine Relief raised a total of more than £1 million, through sales of the Red Nose Wines and other fundraising activity amongst the Wine trade, bringing the total it has raised in the last ten years up to over £3.7 million. Michele Settle, Marketing Director at Comic Relief said, "It's a fantastic achievement to have raised such an amazing amount of money for Wine Relief 09. It was a first for us to have two distinct Red Nose Wines and it simply wouldn't have been possible without the immense support and cooperation of all our partners, suppliers and supporters. Money raised will be spent by Comic Relief to give extremely vulnerable, poor and disadvantaged people in the UK and Africa a helping hand to turn their lives around."

I don't think the wines are still available; but if you have an odd bottle kicking you might like to read the Red Nose Day wine tasting notes

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Next year you and Comic Relief might like to consider using a wine tag to reach out to the mobile generation. See www.vizitag.com or look for the wine tag entry on our blog at vizitag.blogspot.com. When you snap a wine tag you can get information and content deleivered to your mobile or participate in promos/competitions.