Don't Judge A Bottle By Its Label Add/Read Comments
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I admit to being a sucker for a chic label.
Here we have colour and trendy graphics luring me, the punter, to hand over near £11 to the Oddbins counter-man for a bottle of Donna Fugata Polena 2008.
Being from Sicily is a plus point but one negated by that £10.99 price point. After tasting that price becomes an issue - it's too high. A decent wine mind - green tinged colour, citrus and gravel nose, mineral texture, tropical fruit edge with a citric burst on the finish, a delicate edge - just more impressive at a £6.99/£7.99 price point. That's the equivalent of two broad-sheet Sunday's or two tubs of locally grown gooseberries form my local produce shop. All relative I guess. You have to pay for the trendy labelling (and matching yellow plastic cork) somewhere along the chain though.
In comparison this Portuguese red - Qunita de Bons-Ventos - has an incredibly dull, verging on the hideous, label. Just £4.99, also purchased from Oddbins.
A delicious wine though - berry-led, full, rounded, smooth tannins and long, long inky finish. Delicious on its own but highly improved with food. An artisanal steak pie and (oven) chips was a lovely pairing. When matched with this hearty dish a delightful red-berry crispness shines through. Another plus for the grape mix: Castelão (Periquita), Camarate, Tinta Miuda and Touriga Nacional. Perfect for a mid-week slurp.
Stockist: Oddbins Price: £10.99 [More: / Snooth]
Andrew BarrowScribblings Rating - 86/100 [ out of 5]
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Comments
From: Hande (July 18, 2009 5:13 PM)
At that price, you are right! Here the price is about 7-8 Euros...
From: Dylan (July 18, 2009 6:48 PM)
Quality in wine is a merit that should always precede quality in label design. If possible, managing to exercise the merit of both is ideal.
From: Roberta Contatti (July 21, 2009 8:35 AM)
I grew up in Sicily and have to say there great wines much cheaper that the one you mentioned...Usually when the label is so elegant, they´re more expensive but it obviously doesn't mean they taste better. One of the Sicilian wine I've ever tried is Syrah by Montalto, really good.
From: Andrew (July 21, 2009 8:18 PM)
Sadly the UK ranks fifth (I think) in the table for the most expensive alcohol in the world; hence the high prices.
I'll look out for the Montalto Roberta, thanks for sharing.
From: wine direct (July 23, 2009 5:42 AM)
There's nothing wrong with trying something new - even if you chose the wine based on the label. However it's not the wisest way to find a diamond in the rough. What I don't agree with is companies that rely on label marketing (read an article about 'Sopranos' wine recently) and not quality.
From: Andra Schuhe (August 6, 2009 12:08 PM)
Label certainly play their part, especially when I lay occasional drinker finds himself in front of a never-ending shelf of wines.
But on me, these two labels have an opposite effect. I mean I´m more attracted by the poroguese one which I find more traditional=reliable=serious. The Sicilian one seems to me just a marketing measure and let me think that if they need that, then the wine musn´t be that good..