A housewife from Buckinghamshire, Rebecca Boamah, was the winning designer for the #SocialWine, which was created by specialist wine company Enotria in collaboration with leading retailer Tesco and South Africa’s Stellenbosch Vineyards. As well as seeing her own designs on the shelf, Rebecca enjoyed a once-in-a-lifetime trip to South Africa to oversee the wine in production and met the community who will benefit from the sales.
The sales from ‘Enaleni’s Dream’ will directly benefit the families and workers of the Enaleni farm in South Africa, with funds going to families to assist genuine community initiatives in education and healthcare as well as providing a sustainable long-term business structure which will serve the community and their families for years to come.
Rebecca entered her design via Facebook. She explains her inspiration for the Enaleni’s Dream Chardonnay and Shiraz Social Wine winner:
“I used speech bubbles to make the shape of a grape vine to convey community by showing everyone talking, sharing ideas and supporting each other.”
“I picked some colours from the South African flag and safari style animals so it’s easily identifiable. I chose a modern, fresh and fun feel to convey the hopes and aspirations of the Social Wine project.”
“I was inspired by photography of beautiful South Africa and exotic safaris.”
James Griswood, Tesco Product Development Manager said; “This is an incredibly exciting project and Tesco is proud to be at the forefront of this new initiative. Not only are we helping to provide a sustainable future for the families and workers of Enaleni farm, but we’re also providing a unique ‘first-ever’ for Tesco customers.”
Harry Fawkes, Trade Marketing Manager, Enotria said; “I came up with the idea a few years ago and working in collaboration with Tesco, Stellenbosch Vineyards, and the Enaleni farm, we were able to put the structure together to create something which has never been attempted before. I am most excited about our winner visiting the Enaleni farm.”
The winning design, which uses Chardonnay and Shiraz grape varieties, is exclusively on sale in Tesco priced at RRP: £7.99.