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The EU is looking to harmonise the sale and marketing of alcohol across the continent. They wish to instruct member states to (voluntarily) impose a drink purchase age limit of 18 (currently 16 in France and Italy) and harmonise advertising guidelines. The UK is unlikely to be affected - the drink limit is 18 and we already have tight advertising controls so alcoholic products cannot be 'glorified' to minors. Germany, however, has less restrictive advertising rules. Other proposals include increasing the information on products in regards to calories and alcohol.

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