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Shag Beer

Seems indisputable to me that the name of this Dutch brewed beer is referencing sexual activity; something that has rilled an Australian government minister.

smh.com.au
"It is irresponsible to link alcohol and sex so blatantly. It flies in the face of safe sex and responsible drinking campaigns that various governments have been advocating for the last 20 years."

Advertisements show a bottle of the beer - with a 5 per cent alcohol content - on the back seat of a car, with the accompanying caption "Fancy a shag?" Others show a bottle on a sofa, a kitchen table and against a wall with the same caption.

The beer is also marketed as a message on a door sign which reads: "Do not disturb, having a shag."