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Haidu - A New Internet Wine Experience  Add/Read Comments



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haidu screenshotOdd name, secret(ish) intentions - a new addition to the internet wine scene is about to be launched. There has been a little twitter buzz concerning the 'Haidu revolution', its launch has been announced as the 1st of August.

Rather than dismissing yet another "wine lifestyle network" - think Snooth, Adegga and another launching soon idea, DrinkPrice - lets see what they say there "absurdly ambitious project" will be offering:

"Some specifics: hundreds of winery websites worldwide, global Wine Dining Guide & Events Calendar, Magazine & Blogs, MyHaidu (a sort of a social network, though the Haidu folks don't like to define it like that) and websites of key players of the wine trade, from event organizers, through wine schools and universities, traders & merchants, wine tourism agencies - the list just doesn't end...

Haidu offers wine lovers around the world relevant, practical information to discover and plan their next wine experience, to expand their wine horizons.

Let's say you think about traveling to Mosel Valley for your vacance. You simply type Mosel Valley in Haidu.net search window (in its clean & elegant homepage) and before your eyes unveils a list of the valley's wineries, 'wine-friendly' restaurants, wine-related events, magazine articles & blog posts about Mosel. You can quickly tag the entities to your liking with vacance 2011 and they are automatically saved to a specified folder in your MyHaidu universe"

Easy to deduce then that Haidu will be offering a heck of a lot more than a wine tasting database. All the Haidu information is drawn from the "players themselves"

"The wineries manage their own websites, the event organizers publish their own events, even the restaurants create their own sites around Haidu's review of them. All this guarantees clean, reliable information, without any middleman distortion"

The social aspects haven't been ignored as you will be able to share, highlight, follow and receive updates from each section. There is of course going to be a Haidu iPhone App.

Just a few days then before we can all explore and engage further...



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ah, such grand claims

do you know 1000 wineries that would manage their own 'page' or site on another network? Most can't even manage to pick up the phone.

we shall see

An ambitious project indeed - but getting producers to update their own websites regularly is a challenge in itself without expecting them to manage wine lists, contact details and so on, on the many other wine sites is a huge challenge...

An ambitious project indeed - but getting producers to update their own websites regularly is a challenge in itself without expecting them to manage wine lists, contact details and so on, on the many other wine sites is a huge challenge...

True, it is a challenge, but we believe in wineries, in their ability to get social. Once wineries see traffic into their Haidu sites and see wine lovers following them and communicating with them, well, then it's like having a chat over a bottle of wine. Anyway, we are happy to having started this important discussion, and in a few days you all would be able to decide for yourselves.

I really hope something like this can work but i fear that one or two will make the effort but the majority will not. I'm happy to be proved wrong.

I really must put some time aside to explore Haidu fully; I have to admit my very brief first encounter left me a little puzzled as to what I'm supposed to be doing...

"getting producers to update their own websites regularly is a challenge in itself..."

I couldn't agree more. We've been doing something similar in Australia and New Zealand for the past 18 months and whilst some of the more switched-on winemakers understand the marketing potential of a centralised community sharing wine reviews, blogs and interacting with would-be customers, most just don't get it.

Like you, I will be watching Haidu with interest.

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