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Regardless of what you think of the actual wine - Nottage Hill being one of the top selling brands in the UK and as such is rather looked down-upon - such large producers are often at the forefront of innovation and development.
New Hardys Nottage Hill FreshCase is a stylish and convenient packaging innovation designed for lovers of quality wine that keeps fresh for up to six weeks after opening. Hardys Nottage Hill FreshCase is ideal for every day drinking and is a real treat. Indulge in a glass of high quality wine when you get in from work or enjoy after finner without feeling like you need to finish or waste the rest of the bottle. To really set off your dinner party table, why not decant FreshCase Cabernet Shiraz."

Having just sunk a couple of 'from the fridge' glasses of the FreshCase Chardonnay with a hastily knocked-together Pasta Carbonara I can attest that the wine does actually make for a decent pairing with the food. Less impressed with the Cabernet-Shiraz but for a mid-week slurp it passes muster; can't really say that I'd throw it into a decanter to impress guests though, but still...

If I have a complaint it's that you really don't have a clue as to how much is left in the case... but those environmental recycling benefits are clearly a plus point.

The Hardys Nottage Hill FreshCase is to launch in Sainsbury's from the 1st of November and will retail for £19.99.

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