Ikea - moving into groceries.  Add/Read Comments

Ikea is to start selling a range of grocery products world-wide. Analysts believe the Ikea food brand launch, planned for next year, will be a successful strategy given the retailer's high profile among consumers. Although spending on mainstream food products is slowing, the same cannot be said of niche brands.

Ikea's plan to offer mainly Swedish delicacies, such as roll-mop herring and smoked elk sausage, will appeal to a body of consumers looking for more speciality offerings.