“In the UK and Ireland, sad memories of cheap two-litre bottles of dilute Bardolino, Soave and the like leave a sour mouth-taste. Big pub wines, but very forgettable, apart from the possible hangover.The truth is that, for a time, many Italian winemakers simply went for big profits by mass-producing mediocre wines and undermining well-known regional names at the same time.
Thankfully, not all grabbed the easy money. And they’re the producers likely to survive the current downturn. Basically, a quality revolution is underway, largely exploiting the unique properties of local grapes.”
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