Italy is facing a quality revolution.

Posted on October 24, 2005 by Andrew Barrow in Articles
Italy faces the major problem of dropping export sales in the face of energetic New World competition. Ten years ago, the Euro Old World controlled 90pc of the value of the international wine trade; today the figure is a startling 64pc. Yet Italy remains the world’s largest volume wine producer.

SundayLife.co.uk
“In the UK and Ireland, sad memories of cheap two-litre bottles of dilute Bardolino, Soave and the like leave a sour mouth-taste. Big pub wines, but very forgettable, apart from the possible hangover.The truth is that, for a time, many Italian winemakers simply went for big profits by mass-producing mediocre wines and undermining well-known regional names at the same time.

Thankfully, not all grabbed the easy money. And they’re the producers likely to survive the current downturn. Basically, a quality revolution is underway, largely exploiting the unique properties of local grapes.”