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Jamie Oliver Getting Naked  Add/Read Comments



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jamie oliver at naked winesWith a title like that I'm sure to get a huge increase in visitors; bet many don't stay around long mind... but it's true, chef Jamie Oliver has teamed up with Naked Wines.

Jamies website has been graced with a dedicated wine section - wines from Naked Wines, obviously, with recipes now offering a wine suggestion. Over on Naked Wines there is a Jamie Oliver section with his recommendations; You can join 'Jamie's Gang' (one of Naked Wines social groups) but I was expecting wines on Naked Wines to be direct linked to recipe suggestions...

There are about 50 recipe/wine links in total on the Jamie site including such delights as Paella (recommended with Mar de Vinas Albarino), a Risotto flavoured with asparagus, mint and lemon (with Michael Brown's Angle Share Sauvignon Blanc) and a Melanzane alla Parmigiana Aubergine (with the Domaine Cristia Grenache).

The Press Release:

Popular chef Jamie Oliver has recently launched his latest venture; a new partnership with UK wine retailer Naked Wines (http://www.nakedwines.com/jamieoliver).

"A brilliant bit of news... JamieOliver.com is teaming up with a fantastic company called Naked Wines," announced Jamie. "The great thing is, they have the same passion for food and wine as we do, and we're working with really small, unsung wine producers from around the world, giving the smaller vineyards the chance to share their beautiful wines with the rest of us."

Jamie's official website now has a dedicated wine section which matches recipes to wines, offers general wine tips and promotes seasonal cases selected by Jamie himself.

"Jamie's approach to food inspired us to launch Naked Wines, and he was the chef we wanted to work with above all others" explained Rowan Gormley, Founder and CEO. "The wine industry is often shrouded in emperor's clothes, but Jamie's shown that you can be be casual (as opposed to stuffy) and professional at the same time."

To find out more about Naked Wines, and the work they're doing with Jamie, visit Jamie's new wine page at http://www.jamieoliver.com/nakedwines or call 01603 281 800.

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Oh hum... If and when Mr Oliver starts writing some of the content then I will be impressed by the undoubtedly talented fat-tongued one.

Such a huge fan of Jamie Oliver, not only his food and personality, but the work he's done with food in school systems. It's a movement which I saw taking place in many of the public schools here in the states. I also appreciate that he pointed out everyone's first thought in the video: "yes, I know, naked wines, naked chef, and all that sort of business." It's a partnership which I don't think will let them down.

The partnership between Naked Wines and Naked Chef is a good example of co-branding. Hope it works well for them! http://www.schmoozyfox.com/?p=670