Backed by a partnership between Cliff Roberson (founder of award-winning merchant Roberson Wine) and investor Will Tomlinson, London Cru will be run by a team of experts that include international winemaker Gavin Monery and Master of Wine student Mark Andrew.
Video: London Cru The First Grapes Arrive
The important thing is that our wines are London Cru wines, meaning we will make them from fresh fruit, transported as carefully as possible and made by a skilled team in London.
Gavin and Mark will be at the vineyards in September to oversee the harvest. The fruit will be hand harvested and carefully transported back to London in refrigerated trucks, where it’s expected to reach London Cru in just 36 hours.
Speaking about the types of wine that London Cru will make, Gavin says: “Being based in London with no rules completely liberates us. We have carte blanche to turn top quality fruit into the best, most interesting wines we can make”.
London Cru will offer a unique experience for people wanting to get more involved in the winemaking process without having to leave London. Doors open to the public in November, when winery tours and tastings will begin. It will also be available for hire as a unique events space in the city.
Housed in a former gin distillery, London Cru is being built under Roberson Wine’s Earls Court head office, near its shop in Kensington.
Explaining the decision to launch the winery, Gavin said: “With so many talented people creating world-class craft beers and spirits in London we thought it was a great time to do the same with wine, and share the experience of making it with people who want a hands-on, informative and entertaining experience.
If you are interested in experiencing this unique venture and its wines “Public tours, tastings, courses and custom winemaking will be available from November onwards with the first limited edition London Cru wine expected to go on sale from mid 2014 onwards”.