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Every year since 1945, a great artist has created a work to grace the label of Mouton Rothschild. Past painters have included Chagall, Andy Warhol, Francis Bacon, Dali, César, Miró, Piacasso, Soulages, Balthus, Tàpies, Prince Charles and loads of others I've never heard of.
None is paid in money, only wine. But with each bottle worth around a grand I don't suppose the latest artist, Lucian Freud, is complaining. He is to receive ten cases of the stuff.
Freud, 86, was not 'persuaded' to paint the work but rather thought it was an amusing thing to do.
'The word persuade is not quite right, though, because you cannot persuade Lucian Freud to do anything, He either does something because he wants to or he does not do it. In this case, he thought it would be an amusing thing to do.'
Details from The Daily Mail See also The New Bordeaux.
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Comments
From: Douglas (February 5, 2009 10:48 PM)
What about all the kerfuffle about the '93 label?
From: Dylan (February 5, 2009 11:46 PM)
I appreciate the involvement of these A-list artists, but I feel as though the label translates into art for art's sake rather than capturing anything unique about the wine or its origins. Unless, of course, the 2006 has aromas of Palm or the estate is home to many a red and yellow zebra.
From: Andrew (February 15, 2009 8:00 AM)
personally I think it looks child like and, well, rubbish. I wouldn't want it on my wine bottles...