I am sure many marketing people will diss the idea as the words are not familiar and unpronounceable by some. Still I like the idea of Huka (foaming) for Methode Traditionale and Totwhenua (earth’s blood) for red wines. Then there is Kartaka (fragrant) that describes Riesling and Sauvignon Blanc for example. The whole system is called Whakararangi, which admittedly is a bit of a mouthful.
Keith Stuart has just released a new book (The Great Wines of New Zealand) where he features those local vineyards that produce the best wines according to his classification system. The book isn’t (yet?) listed on Amazon; the link above is to the publishers site in New Zealand. The ISBN is 0670045632.