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MBA in Wine Business Management

There is more to wine qualifications than the WSET Diploma. While excellent for a grounding in wine and wine tasting the WSET lacks many business specifics; areas where this MBA steps in and covers. The course is run by Susan McCraith (a Master of Wine).

"The MBA in Wine Business Management consists of a number of different modules dealing with business elements such as Strategy and Finance as well as focus modules looking at the wine industry, viticulture and vinification and wine business planning. In addition there is a study tour arranged to a European wine growing area during the Easter holidays (we're going to Bordeaux this year) and the 25,000 word dissertation is on a wine business topic of the student's choice. The course is assessed by a mix of course assignments and exams and can be completed in 15 months or part-time over a number of years. (We're hoping to be able to offer a Distance Learning option in the future but this is not available at the moment.)

For people wishing to progress their career in the wine industry then this gives a broad base of sought-after commercial skills as well as a deep understanding of the challenges and peculiarities of the wine trade. It is very much business focussed and ideally people will already have some wine knowledge (it's not compulsory at the moment but it does help when we do our wine tastings!). It's hard work but lots of fun!"

For anyone wishing to register for the Postgraduate Open Day on 28th March, follow this link:

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Costs a bit more to get there and move your whole life, but I would heartily recommend the Masters in Wine Business that you can study at Adelaide University (formerly Roseworthy). Probably more of an intro than a full-on MBA so a good choice for those starting out in wine.

Sounds like a good idea. MBAs are all the rage - and this one is pretty specific.

Hi, I am also looking into obtaining a postgraduate degree in Wine Business (with particular focus in Wine Marketing), and am not certain if MBA is the right direction.

After some preliminary research, I encountered the following graduate programs:

1. INSEEC Bordeaux, Master in Wine Marketing and Management:

2. Burgundy School of Business, MSc in Wine Business:

3. FH Burgendland (Austria), Master in International Wine Marketing:

Would anyone be able to tell me more about any of these programs (reputation, personal experience, etc.)?

Thank you in advance.

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