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New Australian Wines At Naked Wines  Add/Read Comments

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dusty dog cabernet sauvingon

While I was gallivanting around the wine-lands of South Africa those fine folk at Naked Wines organised an innovative little event - a tasting/auction to determine a new selection of wines to be added to the retailers range. My friend The Wine Sleuth was there and detailed the process on her blog. The idea to involve potential and existing customers in selecting which wines to buy - with a A$10000 budget - was a unique experiment and one I was really annoyed to have missed.

"Once the wines had been winnowed down to the final 15 we had to each set a price for what we would pay, then, thru some mysterious algorithythms, the Naked team came up with a price, the money was divvied up, the Australian winemakers were called and the bidding began. We were all able to watch the bidding via a live money graph, every time a wine went up or down in price there were loud hoops and hollers from the crowd! I was sitting at the twitter/auction table and it was really exciting to hear and watch Rowan, Greg and Francesca work the auction."

I've managed to get my wine-hungry mits on a couple of the successful new listings. No idea on final retail price with both wines currently listed at Naked Wines as arriving in 'late June'. (Another range of wines brought during the auction was from Plunkett Fowles; these I tasted at the Excel Wine Fair, so notes 'coming soon').

Red Wine Review/Tasting NoteWine Tasting Note: Penrice Estate Dusty Dog Cabernet Sauvignon, 2006, South Australia.

[More on Adegga / Snooth]
Rubbish label but a great full-bodied wine - full, juicy, sweet blackberry flavours and an excellent blackcurrant edge. Complexity added from red apple skins and a smidge of savouriness. Good long blackcurrant finish. Alcohol 14%.
Scribblings Rating - 88/100 [3.5 out of 5]

Red Wine Review/Tasting NoteWine Tasting Note: Clairault Cape Red Cabernet-Merlot, 2004, Margaret River, Western Australia.

[More on Adegga / Snooth]
Showing its Western Australian provenance with a little less fleshiness (when compared to the Dusty Dog). A wine still offering a rush of up-front black forest fruit but in a drier, gravelly-textured palate. An inky long finish with a touch of plum and spicey oak. Alcohol 14%.
Scribblings Rating - 88/100 [3.5 out of 5]

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This entry New Australian Wines At Naked Wines is under Wine Tasting Notes


That's very interesting! So Naked Wines essentially acted as an a representative for its entire customer-base at auction, vying for the wines which they liked best. Not only does it sound fun, but it's such a great way to establish a deeper, more engaging relationship with their customer base. Sorry you missed out on that, Andrew. It sounded like fun.

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