New Australian Wines At Naked Wines  Add/Read Comments

While I was gallivanting around the wine-lands of South Africa those fine folk at Naked Wines organised an innovative little event - a tasting/auction to determine a new selection of wines to be added to the retailers range. My friend The Wine Sleuth was there and detailed the process on her blog. The idea to involve potential and existing customers in selecting which wines to buy - with a A$10000 budget - was a unique experiment and one I was really annoyed to have missed.

"Once the wines had been winnowed down to the final 15 we had to each set a price for what we would pay, then, thru some mysterious algorithythms, the Naked team came up with a price, the money was divvied up, the Australian winemakers were called and the bidding began. We were all able to watch the bidding via a live money graph, every time a wine went up or down in price there were loud hoops and hollers from the crowd! I was sitting at the twitter/auction table and it was really exciting to hear and watch Rowan, Greg and Francesca work the auction."

I've managed to get my wine-hungry mits on a couple of the successful new listings. No idea on final retail price with both wines currently listed at Naked Wines as arriving in 'late June'. (Another range of wines brought during the auction was from Plunkett Fowles; these I tasted at the Excel Wine Fair, so notes 'coming soon').