New: Hardy's Shuttle Add/Read Comments
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When I first began working in the wine trade, all those many moons ago, Australian wine was just bursting on to the scene. The style, the forward fruit, the easy drinking all were highly captivating. I recall the excitement when new wines appeared from Hardy's and the rush to grab a bottle to try.
Hardy's is now the UK's top selling brand - with all the negativity that implies to the knowledgeable wine lover. But it is not the number 1 brand for nothing - people just love drinking the stuff, price promotion or no price promotion.
Hardy's is also quite innovative as a company. Witness the newly released Hardy's Shuttle.
The single serve bottle (187ml size) is acrylic sealed with a twist-off plastic cup aimed, quite obviously, at outdoor events, picnics and the like. Not sure if it will be available for the on-trade but I know many pubs, where glass is not allowed outside, will find these very attractive.
Hardy's says research work on selecting an additive for the PET means that it has been able to extended the shelf life of the product to 12 months, they have invested heavily in developing a seal to prevent leaks and oxidation.
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