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New Portuguese brand stresses region not country.  Add/Read Comments



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As Decanter details Portugal's largest producer, Sogrape, is launching a new brand of wines stressing the region and not the country.

Decanter.com
"The new brand consists of two wines, one produced in the Douro, the other further south in Alentejo. Both have Tinta Roriz in common, plus two other varieties unique to their region. (Tinta Roriz is the Portuguese name for Tempranillo. In Alentejo it is known as Aragones). The wine's labels are colour coded, predominantly blue for the Douro wine, and orange-brown for the Alentejo. In a new move, Sogrape have decided the stress should be on region not country. To this end, the words 'Wines of Portugal' are given far less prominence on the label than 'Douro' or 'Alentejo'."

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