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Survey Suggests Wine Labels Mislead Consumers.  Add/Read Comments



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Not so much the unbearably boring tasting note but dull labels put off the UK wine buyer. Are we as consumers mislead by wine labels and rely on interesting design instead?

A report by a Chilean company revealed that nearly a half of the UK's wine drinkers prefer wine with a modern label over, I guess a 'traditional' (lets say Bordeaux/Burgundy/Germanic) design. From this survey 85% said they choose Chilean wine (remember it's a Chilean survey) because the labels are simple and easy to understand. I can see that to a degree but do the fine wine producers (still thinking Bordeaux and Burgundy but you could include Rioja, top Italians, Port and the like) really want the masses to 'understand' their wines? Yes is the answer if it pumps up the price I guess.

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