Taittinger Champagne To Drop Corks Add/Read Comments
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According to this report Champagne house Taittinger is to halt the use of cork in its wine. Synthetic closures are the top contenders for the new seal.
Sydney Morning Herald
""It is ridiculous for us to spend five, or even 10 years, creating something beautiful, only for it to be ruined by cork. Champagne caters for a special market, and once a special moment is ruined you can't go back. Australia has shown what can be done, and now other countries are following. Whatever changes family-run Taittinger makes, it is unlikely to use the beer-style crown seals used by some Australian producers. "They are not very beautiful," Mr Court said. "In fact, they are ugly."
Sydney Morning Herald
""It is ridiculous for us to spend five, or even 10 years, creating something beautiful, only for it to be ruined by cork. Champagne caters for a special market, and once a special moment is ruined you can't go back. Australia has shown what can be done, and now other countries are following. Whatever changes family-run Taittinger makes, it is unlikely to use the beer-style crown seals used by some Australian producers. "They are not very beautiful," Mr Court said. "In fact, they are ugly."
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Comments
Written by: Philippe Rubrecht | on November 2, 2006 7:59 AM
It is brave of them to go forward with this. I remember when the first screw caps arrived in England with Villa Maria (incidently another of Hatch Mansfield Portfolio)and the on trade went balistic in both directions, some swearing they would never use the product again, some asking for more of the same inovation in different products. The sales went down before they went up, but they succeeded never the less...
Written by: Andrew | on November 2, 2006 2:10 PM
Will be very interesting indeed to see what they come up with, I don't imagine for a moment it will be anything 'down-market'.