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Jacobs Creek is to add temperature sensitive labels in a move to become more user firendly. The labels used on the sparkling, the sparkling rosé and the Shiraz rosé will indicate when th wine is ready to drink.

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Posted on July 5, 2005 12:36 AM •

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Listed below are links to weblogs that reference Temp sensitive labels to Jacobs Creek.:

» The Label Lets You Know If The Wine Is Ready from Corktease
We've talked about posh labels, cartoon labels, talking labels. Now marketers have come up with another label-related breakthrough. A temperature-sensitive label that tells you if the wine has reached the right temperature to be enjoyed at its best. Vi... [Read More]

Tracked on July 5, 2005 3:26 PM

This entry Temp sensitive labels to Jacobs Creek. is under News



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From: Derrick Schneider (July 5, 2005 1:21 AM)

Now, that's a much more useful label than the talking ones that made the rounds a few days back. It's a pretty clever idea, and a good way to both educate consumers and give them confidence.