Email Updates & Site Feeds

All Entries
Tasting Notes Only
Follow via Twitter
For email updates please enter your email address:

Advert





latest on flickr

Photograph Showcase - © images by Andrew Barrow

Recent Posts

Categories

Latest Comments

on Apples and Vines - Hush Heath Vineyard (2) Tara wrote " Such a beautiful location isn't it? I love this wine, s... " [read more]

on Zampa Syrah 2008, Nashik Valley, India (2) Terry Lealan wrote " Have just tried the Zampa syrah and found it to be rath... " [read more]

on Viñas del Vero Tempranillo Cabernet Sauvignon Rosado (1) Fabio (Vinos Ambiz) wrote " Tempranillo Day. A small group of producers and wine-lo... " [read more]

on Vilarnau Rosé Cava (5) Mezzo Soprano wrote " I stumbled onto some great wines at the Chapel Down Vin... " [read more]

on Vina Pomol, Rioja, Spain (2) George Wroblewski wrote " Vina Pomal is an excellent winery - went there last yea... " [read more]

wine_blogger_logo.jpg
a uk wine blog
Creative Commons License
This weblog is licensed under a Creative Commons License.

The Great South African Wine Trail 2009  Add/Read Comments



Related Posts:

Related:

Snooth Wine Search:



Share



South African Wine Trail Bus

Wines of South Africa is launching a new consumer marketing campaign, The Great South African Wine Trail. The wine trail, the centre piece of which is a carbon neutral, branded double-decker bus, will visit eight major city centres across the UK, offering samples of South Africa's leading wines to consumers and educating us all about the conservation initiatives in the Cape.

Featuring a cellar door, gardens of indigenous South African fynbos plants, living grape vines and a cluster of top South African winemakers, The Great South African Wine Trail will provide UK consumers with a real flavour of the Cape winelands, in their home cities. The tour beings on the 13th May at London's Excel (which is hosting the UK's major wine trade event at the time) before heading out, over two and a half weeks, to Edinburgh, via the Midlands, to the south coast, ending the trail back in London on 2nd June 2009.

Commenting on the activity, Jo Mason, UK market manager for WOSA, said:

"The aim of the campaign is to bring South African wine to life for UK wine drinkers, allowing them to taste the wide variety of wines the Cape has to offer, while developing a better understanding of the commitment the South African wine industry has to protecting the natural environment in which it grows wine - in particular to protecting and restoring the Cape Floral Kingdom. We expect The Great South African Wine Trail to reach over a million consumers, through PR and events."

No specific details on where the bus is actually stopping - apart from 'city centres' but the itinerary is:

Friday 15th May - Oxford
Tuesday 19th May - Edinburgh
Thursday 21st May - Leeds
Friday 22nd May - Birmingham
Tuesday 26th May - Bristol
Wednesday 27th May - Plymouth
Friday 29th May - Brighton
Tuesday 2nd June - London

Add or Read Comments ADD A COMMENT (4)
Previous Post: Ingenuity Blends from Nederburg Next Post: Brief Notes from a Tasting: Vergelegen, South Africa
This entry The Great South African Wine Trail 2009 is under News



Comments

I have sampled several South African wines, and enjoyed most of them. I am not sure about a double Decker bus and the environmental message, though...

An interesting way to reach out to the general public I think. No idea what wines will be available to sample (I expect the bigger brands as they are the only ones able to afford such activities) but if the tour gets South African wine under the noses of more people then it has to be a good thing.

While the method at hand might seem strange, it is also a great opportunity to open up the minds of those who can't make the trip themselves. Andrew, do you think you'll be participating? It would be interesting to see your comparison with that of your recent trip.

That is an awesome idea! Anything to catch the (very) jaded public's imagination. I'm going to pop by for a visit at the LIWF just to see what it's all about...

Add a comment

Comments are moderated and will take awhile before appearing under the entry. Thanks for taking the time to comment...