The Great South African Wine Trail 2009 Add/Read Comments
Snooth Wine Search:
Featuring a cellar door, gardens of indigenous South African fynbos plants, living grape vines and a cluster of top South African winemakers, The Great South African Wine Trail will provide UK consumers with a real flavour of the Cape winelands, in their home cities. The tour beings on the 13th May at London's Excel (which is hosting the UK's major wine trade event at the time) before heading out, over two and a half weeks, to Edinburgh, via the Midlands, to the south coast, ending the trail back in London on 2nd June 2009.
Commenting on the activity, Jo Mason, UK market manager for WOSA, said:
"The aim of the campaign is to bring South African wine to life for UK wine drinkers, allowing them to taste the wide variety of wines the Cape has to offer, while developing a better understanding of the commitment the South African wine industry has to protecting the natural environment in which it grows wine - in particular to protecting and restoring the Cape Floral Kingdom. We expect The Great South African Wine Trail to reach over a million consumers, through PR and events."
No specific details on where the bus is actually stopping - apart from 'city centres' but the itinerary is:
Friday 15th May - Oxford
Tuesday 19th May - Edinburgh
Thursday 21st May - Leeds
Friday 22nd May - Birmingham
Tuesday 26th May - Bristol
Wednesday 27th May - Plymouth
Friday 29th May - Brighton
Tuesday 2nd June - London
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