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The Great South African Wine Trail 2009  Add/Read Comments

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South African Wine Trail Bus

Wines of South Africa is launching a new consumer marketing campaign, The Great South African Wine Trail. The wine trail, the centre piece of which is a carbon neutral, branded double-decker bus, will visit eight major city centres across the UK, offering samples of South Africa's leading wines to consumers and educating us all about the conservation initiatives in the Cape.

Featuring a cellar door, gardens of indigenous South African fynbos plants, living grape vines and a cluster of top South African winemakers, The Great South African Wine Trail will provide UK consumers with a real flavour of the Cape winelands, in their home cities. The tour beings on the 13th May at London's Excel (which is hosting the UK's major wine trade event at the time) before heading out, over two and a half weeks, to Edinburgh, via the Midlands, to the south coast, ending the trail back in London on 2nd June 2009.

Commenting on the activity, Jo Mason, UK market manager for WOSA, said:

"The aim of the campaign is to bring South African wine to life for UK wine drinkers, allowing them to taste the wide variety of wines the Cape has to offer, while developing a better understanding of the commitment the South African wine industry has to protecting the natural environment in which it grows wine - in particular to protecting and restoring the Cape Floral Kingdom. We expect The Great South African Wine Trail to reach over a million consumers, through PR and events."

No specific details on where the bus is actually stopping - apart from 'city centres' but the itinerary is:

Friday 15th May - Oxford
Tuesday 19th May - Edinburgh
Thursday 21st May - Leeds
Friday 22nd May - Birmingham
Tuesday 26th May - Bristol
Wednesday 27th May - Plymouth
Friday 29th May - Brighton
Tuesday 2nd June - London

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This entry The Great South African Wine Trail 2009 is under News


I have sampled several South African wines, and enjoyed most of them. I am not sure about a double Decker bus and the environmental message, though...

An interesting way to reach out to the general public I think. No idea what wines will be available to sample (I expect the bigger brands as they are the only ones able to afford such activities) but if the tour gets South African wine under the noses of more people then it has to be a good thing.

While the method at hand might seem strange, it is also a great opportunity to open up the minds of those who can't make the trip themselves. Andrew, do you think you'll be participating? It would be interesting to see your comparison with that of your recent trip.

That is an awesome idea! Anything to catch the (very) jaded public's imagination. I'm going to pop by for a visit at the LIWF just to see what it's all about...

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