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The L'anima Wine Challenge Seeks To Educate, Enlighten And Ultimately Let You Make The Big Calls  Add/Read Comments

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lanima social wine list selection

How to choose new wines for a wine list? That's exactly what l'Anima, Bibendum Wine Ltd and the Wine Conversation plan to help out with tomorrow. Not only will an online audience be invited to make the crucial decisions regarding the make-up of the new list, but they will also be in for a treat as the ins and outs of how to build a restaurant list are revealed.

A ground-breaking tasting in l'Anima's private dining room will see a group of experienced tasters, including Jamie Goode and Anthony Rose, taste through 6 categories of hopeful wines.

For example, one of the categories that needs to be filled on the list is Barolo/Barbaresco by the glass and the contenders are:
1. Barbaresco "Nubiola", Pelissero 2001
2. Barbaresco, Giacosa Fratelli 2005
3. Barolo "Le Cinque Vigne", Damilano 2002

The full list of wines and available slots is available online. It is contained on the site custom built by Rob McIntosh of The Wine Conversation, for this and similar l'Anima events in the future. Also there you will find an interview with head sommelier, Gal Zohar, who explains what the event is all about:

"There are hundreds of wines that could justify their place on L'Anima's Wine List, dedicated to Italy's finest and most interesting wines, but there are only so many we can list at one time. It seemed appropriate, therefore, to allow those of you who are interested in these great wines to help me select those that should be given a chance.

Through the power of Social Media - blogging, twitter, facebook and beyond, we want to ask you to help us choose 3 of the wines that deserve a place on L'Anima's updated list."

After Gal had the initial idea, Dan Coward of Bibendum Wine Ltd and Rob McIntosh of the Wine Conversation helped him understand how the event could be best set up to create the maximum amount of viewer participation, as well as emphasising the educational element of the exercise. On the website, videos from the tasters will try to persuade a voting, online audience which wines should be listed. Alongside these will sit educational videos and interviews shot to explain the thought processes behind building a restaurant wine list and to explain a little more about the wines and categories being tasted.

You can follow it on Twitter (@zoharwine, @bibendumwine, @thirstforwine) on Monday from 3-5pm and on the l'Anima website at Videos should be uploaded soon after the tasting with the voting running until Thursday.

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This entry The L'anima Wine Challenge Seeks To Educate, Enlighten And Ultimately Let You Make The Big Calls is under News


Hey, I'll be there too! (@douglas_blyde)

Sounds like a good time. Not sure how video for the public is going to help us vote.....wouldn't having some way to provide samples for people in a couple specific cities make some sense as well?

What an interesting idea! Id like to see how it works out. For most people, I think the price is going to play a big factor, maybe even over taste.

It was very smart of them to provide options selected by the sommelier but ultimately by the crowd. If this process were left too open, it would've resulted in some major problems for the wine list's integrity. This strikes the right balance.

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