Spittoon.biz Bookmark This page
Diageo has launched a new pan-European online campaign Think How You Drink to remind young people that drinking to excess can lead to shame and embarrassment. The aim is to reach more than one million young people across Europe and help them to think about their drinking habits.

The campaign has been informed by insights on what the most effective means are to engage with young people. The first strand of the campaign is a video that shows some of the after-effects of drinking too much on a night out.

The Think How You Drink campaign will also feature as part of Diageo’s other responsible drinking initiatives over the next 18 months, including during Fresher’s Week and via the ‘Ask Dave’ alcohol calculator that helps users keep a track of their drinking.

With this video we are deliberately using humour to catch people’s attention. Responsible drinking campaigns in the past have tended either to preach or to scare. There is a place for that type of message but we began this campaign by looking at where young adults communicate. They are talking online and via social media – and we know that humour is a more effective way of delivering a message across those channels.

We know that drinking to excess is a serious issue – but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We’ve just approached it in a different way.”

Most young adults enjoy a drink as part of their lives without it being a problem. We want to reach out to the minority that drink too much, make them think and encourage them to change their habits.”

Drinks Calculator

1 Comment »

  1. Dare2Wine says:

    I salute this article, we need to create an understanding that alcohol is not bad, excess it is. Drink in moderation and enjoy your time!

Leave a Comment »




Advert

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

1
Apr

Announcing Tuscan Wine Tour for Photographers

My three passions, wine, food and photography, combine in a new venture – a Tuscan Wine Tour for Photographers. Its taken the best part of aRead More

24
Jul

Visiting a Port House: Ramos Pinto

Just behind the lower end of the cable car ride in Vila Nova de Gaia stands a proud, mustard coloured building. This is the lodge forRead More

20
Jul

The Vista Lounge Citrus Garden at the Trafalgar

A London pop-up bar, right in the very centre of town, with one of the most superb views across the skyline. Welcome to the Vista LoungeRead More

20
Jul

Stainless Steel Tanks at Chateau La Dominique Bordeaux

For this weeks Sunday Wine Shot more stainless steel tanks! Hoop-d-dah. This rather grainy shot was taken in the cellars of Chateau La Dominique in Bordeaux.Read More

18
Jul

Quinta do Portal Douro Portugal

On the flight home from Oporto, while waiting with increasing excitement the imminent arrival of the in-flight sandwich, I flicked through the TAP magazine. I hadRead More

17
Jul

The Louis Roederer International Wine Writers’ Awards 2014 Shortlist

I might have let out an embarrassing yelp on the train up to London yesterday. To fill the journey I was scanning through my twitter feedRead More

14
Jul

Cité des civilisations du vin

By the time the next Fete du Vin rolls round the grand wine project in Bordeaux should be completed. As we hurtled passed – as IRead More

Top

© 2004-2014 Spittoon.biz All Rights Reserved