Spittoon.biz Bookmark This page
Diageo has launched a new pan-European online campaign Think How You Drink to remind young people that drinking to excess can lead to shame and embarrassment. The aim is to reach more than one million young people across Europe and help them to think about their drinking habits.

The campaign has been informed by insights on what the most effective means are to engage with young people. The first strand of the campaign is a video that shows some of the after-effects of drinking too much on a night out.

The Think How You Drink campaign will also feature as part of Diageo’s other responsible drinking initiatives over the next 18 months, including during Fresher’s Week and via the ‘Ask Dave’ alcohol calculator that helps users keep a track of their drinking.

With this video we are deliberately using humour to catch people’s attention. Responsible drinking campaigns in the past have tended either to preach or to scare. There is a place for that type of message but we began this campaign by looking at where young adults communicate. They are talking online and via social media – and we know that humour is a more effective way of delivering a message across those channels.

We know that drinking to excess is a serious issue – but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We’ve just approached it in a different way.”

Most young adults enjoy a drink as part of their lives without it being a problem. We want to reach out to the minority that drink too much, make them think and encourage them to change their habits.”

Drinks Calculator

1 Comment »

  1. Dare2Wine says:

    I salute this article, we need to create an understanding that alcohol is not bad, excess it is. Drink in moderation and enjoy your time!

Leave a Comment »




Advert

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

1
Apr

Announcing Tuscan Wine Tour for Photographers

My three passions, wine, food and photography, combine in a new venture – a Tuscan Wine Tour for Photographers. Its taken the best part of aRead More

6
Jul

IVDP Library

The regulator and testing centre for all still and fortified wine produced in the Douro Valley is housed in a suitably majestic building in the heartRead More

2
Jul

Appletiser Gold Fever Sparkling Rum Cocktail

A change from the usual summer staple of gin, tonic and various fruit syrups or ginger ale. This week a rather decent Appletiser Gold Fever SparklingRead More

1
Jul

Château Mauvesin Barton Bordeaux

The intention was to save this photo and use it as either a stand-alone Sunday Wine Shot or as part of a gallery of photos takenRead More

29
Jun

Over the Crumbling Wall

At the far end of the Quinta do Portal vineyard, a crumbling wall and a view stretching for miles across vines and Douro Hills. Taken aRead More

20
Jun

Warner Edwards Elderflower Infused Gin

The gin itself has a beautifully floral aroma, a subtle Elderflower hue and a weighty palate (due to the sweetness) with an edge of spice and pepper. Cant say I really detected the Elderflower…. but it does make a damn fine G&T with Fever Tree Tonic. I did rather love it sans tonic, just over ice.

16
Jun

Rosé d’Anjou Urban Style

What is the usual portrayal of rosé drinking in the summer? Pool-side lounging, the clatter of ice as the wine bottle is removed from the chiller,Read More

Top

© 2004-2014 Spittoon.biz All Rights Reserved