Spittoon.biz Bookmark This page
Threshers is not giving away anything in regards to their voucher promotion; a simple marketing idea that appears to have run away with itself.
The viral has left many questions open for those involved in marketing and analysing viral activity. Simon Wakeman, who is ‘in PR’, concludes that the whole exercise was “a good example of how messages can evolve and the originator always loses control in the social space.” Heather Yaxley is less impressed by the whole shebang “The language used in the latest press release shows no understanding of social media in the company at all”.
Basically Threshers are not giving anything specific away as Elle Seymour writes – “The statement is noted for what it doesn’t say, in spite of its cheery tone, what impact did it have financially, how many bottles “flew off” the shelves, how many vouchers were used, would they repeat such an exercise, and will it really mean a happy Christmas for them, or just their customers? Thresher is not saying, but if anyone knows the answers, I would very much like to know.”
Personally I am ecstatic about the whole exercise. I didn’t use a voucher (I rarely buy anything at Threshers) but the surge in traffic to spittoon was superb and has resulted in a surge in RSS subscribers and regular visitors. Welcome one and all!

Leave a Comment »




Advert

Recent Posts

1
Apr

Announcing Tuscan Wine Tour for Photographers

My three passions, wine, food and photography, combine in a new venture – a Tuscan Wine Tour for Photographers. Its taken the best part of aRead More

13
Apr

Wallingford Bridge and the Boat House Pub

A rather tenuous link to wine photo for this weeks Sunday Wine Shot I’m afraid. Taken this morning, at dawn, a photo of Wallingford bridge asRead More

9
Apr

Gin Lab Experience at COLD

Locating the entrance proved somewhat problematic. We had the address and where in the right road – just a few minutes walk up from Blackfriars –Read More

6
Apr

Tons Duorum Branco

OK, so my last wine reco was a tad over the top. It isn’t really the best wine I’ve had all year (the Mauricio Lorca LiricoRead More

25
Mar

The Ultimate Guide to Pairing Wine and Chocolate

Perhaps a slightly over-ambitious claim but this info-thang does give some pointers to pairing wine and chocolate. It was drawn up by those lovely people atRead More

23
Mar

Tons de Duorum Vinho Tinto

This has got to be the very best red wine I’ve sampled so far this year. Not sampled actually, more… savoured, relished, enjoyed, consumed… maybe evenRead More

Top

© 2004-2014 Spittoon.biz All Rights Reserved