Threshers is not giving away anything in regards to their voucher promotion; a simple marketing idea that appears to have run away with itself.
The viral has left many questions open for those involved in marketing and analysing viral activity. Simon Wakeman, who is ‘in PR’, concludes that the whole exercise was “a good example of how messages can evolve and the originator always loses control in the social space.” Heather Yaxley is less impressed by the whole shebang “The language used in the latest press release shows no understanding of social media in the company at all”.
Basically Threshers are not giving anything specific away as Elle Seymour writes – “The statement is noted for what it doesn’t say, in spite of its cheery tone, what impact did it have financially, how many bottles “flew off” the shelves, how many vouchers were used, would they repeat such an exercise, and will it really mean a happy Christmas for them, or just their customers? Thresher is not saying, but if anyone knows the answers, I would very much like to know.”
Personally I am ecstatic about the whole exercise. I didn’t use a voucher (I rarely buy anything at Threshers) but the surge in traffic to spittoon was superb and has resulted in a surge in RSS subscribers and regular visitors. Welcome one and all!