UK Champagne Sales Surge. Add/Read Comments
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Partly fuelled by supermarket discounting, the growth in UK Champagne sales is outstripping the market, up just over 4pc in 2005 to top 36m bottles. Britons' taste for this singular French fizz accounts for almost a third of global market growth in the past decade, with consumers quaffing 51m more bottles last year than in 1996.
Telegraph
"We Brits are also the driving force behind the boom in pricier and - for the producers - more profitable rosé styles of Champagne. Sales of pink fizz in the UK have stormed ahead by over 20pc year on year since 2000. The pink stuff may cost more to make - suitable red wine to blend in for the colour is expensive and increasingly hard to come by in Champagne - but consumers don't mind paying up for it."
Telegraph
"We Brits are also the driving force behind the boom in pricier and - for the producers - more profitable rosé styles of Champagne. Sales of pink fizz in the UK have stormed ahead by over 20pc year on year since 2000. The pink stuff may cost more to make - suitable red wine to blend in for the colour is expensive and increasingly hard to come by in Champagne - but consumers don't mind paying up for it."
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Comments
As a Briton, albeit a displaced one, I think I am personally responsible for a large percentage of the surge in the market growth.
Written by: sam | on March 17, 2006 11:50 PM