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Between 30% and 40% of UK whisky sales take place during the festive season. The market is flat though with Scotch and Irish whisky producers struggling to attract the under-45's to the product sector.
Brand Republic
"'There is still a stigma in the UK about drinking Scotch long with soft drinks,' says Derek Brown, brand heritage director for The Famous Grouse. 'But young people in continental Europe - including Spain and Greece - enjoy Scotch in tall glasses with lots of ice and mixers."
Brand Republic
"'There is still a stigma in the UK about drinking Scotch long with soft drinks,' says Derek Brown, brand heritage director for The Famous Grouse. 'But young people in continental Europe - including Spain and Greece - enjoy Scotch in tall glasses with lots of ice and mixers."
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