Email Updates & Site Feeds

All Entries
Tasting Notes Only
Follow via Twitter
For email updates please enter your email address:

Advert





latest on flickr

Photograph Showcase - © images by Andrew Barrow

Recent Posts

Categories

Latest Comments

on Apples and Vines - Hush Heath Vineyard (2) Tara wrote " Such a beautiful location isn't it? I love this wine, s... " [read more]

on Zampa Syrah 2008, Nashik Valley, India (2) Terry Lealan wrote " Have just tried the Zampa syrah and found it to be rath... " [read more]

on Viñas del Vero Tempranillo Cabernet Sauvignon Rosado (1) Fabio (Vinos Ambiz) wrote " Tempranillo Day. A small group of producers and wine-lo... " [read more]

on Vilarnau Rosé Cava (5) Mezzo Soprano wrote " I stumbled onto some great wines at the Chapel Down Vin... " [read more]

on Vina Pomol, Rioja, Spain (2) George Wroblewski wrote " Vina Pomal is an excellent winery - went there last yea... " [read more]

wine_blogger_logo.jpg
a uk wine blog
Creative Commons License
This weblog is licensed under a Creative Commons License.

Whisky Trendsetters  Add/Read Comments



Related Posts:

Related:

Snooth Wine Search:



Share



What image do you have of whisky drinkers? Older gents with cigars perhaps or Scottish lairds shaking the snow off kilts and furry sporrans. Generally, with an eye on export markets, the traditional has been the thrust of whisky marketing – all stags, mountains and sporrans. I am sure the chaps behind Whisky School Blog (not forgetting The Scotch Blog either) will have something to say on the matter but truth is the lack of innovation by the whisky industry over the years has not encouraged the younger generation to take to this most famous of Scottish products.

Trade newspaper Off Licence News this week reports that efforts are evident to broaden the drinks appeal to the younger crowd. They highlight four new brands, not afraid of a more modern marketing approach :

William Grant Monkey Shoulder (£18.99)
“A great whiskey for younger drinkers with more experience of premium vodkas. It’s designed to make a comfortable blend and is recommended layered on top of Coke or with ice”

Compass Box Hedonism (£44.29)
“Complex, rewarding and well worth every penny. Hedonism captures the soft, rich house style with milk, toffee and coconut flavours. It’s an unashamedly sexy drink, and would be a great purchase for a drinker of premium spirits looking for something special”

Ian Macleod Distilleries Smokehead (£19.99)
“Has picked up on the Islay tradition of smoky, peaty whiskies and it makes no apologies for being a full flavoured hit of tobacco, iodine and smoke. Great for younger drinkers with a yen for something really different”

Jon, Mark and Robbo’s The Fruity One (£18.95)
"This deceptively smooth whisky will entirely change the opinion of anyone who thinks they know Scotch. It’s made entirely from grains and the absence of punchy malts makes it something of a revelation…. Incredibly versatile drink that can be made into various concoctions or drunk straight”
Add or Read Comments ADD A COMMENT (1)
Previous Post: Bat & Bottle Great Staff Hunt Next Post: Combinations 6: Wine for Roast Partridge with Grapes and Walnuts.
This entry Whisky Trendsetters is under Spirits



Comments

I couldn't agree with you more, Andrew.
Lack of innovation is a key factor in whisky not being more broadly consumed.

The brands you name are sterling examples of trying something different, with Compass Box being the most innovative; while William Grant (Makers of Glenfiddich & Balvenie) doing a fantastic job of marketing with Monkey Shoulder.

Monkey Shoulder was MADE to be mixed, and this is evident in some of the more tony bars in London.

Add a comment

Comments are moderated and will take awhile before appearing under the entry. Thanks for taking the time to comment...