Spittoon.biz Bookmark This page
What image do you have of whisky drinkers? Older gents with cigars perhaps or Scottish lairds shaking the snow off kilts and furry sporrans. Generally, with an eye on export markets, the traditional has been the thrust of whisky marketing – all stags, mountains and sporrans. I am sure the chaps behind Whisky School Blog (not forgetting The Scotch Blog either) will have something to say on the matter but truth is the lack of innovation by the whisky industry over the years has not encouraged the younger generation to take to this most famous of Scottish products.

Trade newspaper Off Licence News this week reports that efforts are evident to broaden the drinks appeal to the younger crowd. They highlight four new brands, not afraid of a more modern marketing approach :

William Grant Monkey Shoulder (£18.99)
“A great whiskey for younger drinkers with more experience of premium vodkas. It’s designed to make a comfortable blend and is recommended layered on top of Coke or with ice”

Compass Box Hedonism (£44.29)
“Complex, rewarding and well worth every penny. Hedonism captures the soft, rich house style with milk, toffee and coconut flavours. It’s an unashamedly sexy drink, and would be a great purchase for a drinker of premium spirits looking for something special”

Ian Macleod Distilleries Smokehead (£19.99)
“Has picked up on the Islay tradition of smoky, peaty whiskies and it makes no apologies for being a full flavoured hit of tobacco, iodine and smoke. Great for younger drinkers with a yen for something really different”

Jon, Mark and Robbo’s The Fruity One (£18.95)
“This deceptively smooth whisky will entirely change the opinion of anyone who thinks they know Scotch. It’s made entirely from grains and the absence of punchy malts makes it something of a revelation…. Incredibly versatile drink that can be made into various concoctions or drunk straight”

1 Comment »

  1. I couldn’t agree with you more, Andrew.
    Lack of innovation is a key factor in whisky not being more broadly consumed.
    The brands you name are sterling examples of trying something different, with Compass Box being the most innovative; while William Grant (Makers of Glenfiddich & Balvenie) doing a fantastic job of marketing with Monkey Shoulder.
    Monkey Shoulder was MADE to be mixed, and this is evident in some of the more tony bars in London.

Leave a Comment »




Advert

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

31
Aug

Moustachioed Wine Man

Somewhere during the visit to Pichon Longueville I spotted this sad looking chap. The drooped shoulders just add to his unhappy demeanour or maybe its theRead More

27
Aug

A Wine For Your Burger

Today is National Burger Day. I am sure Burger King and the ol’ golden triangle guys are loving it. But something a little more classy andRead More

26
Aug

Video: Tanqueray No. Ten Silver Martini Cocktail

This month Tanqueray No. TEN celebrated at WORLD CLASS, the annual search for the globe’s best bartenders, hosted in the heart of London at 33 FitzroyRead More

24
Aug

Qcumber and Gin

Cucumber – an occasional garnish for a gin and tonic and one that works best with herbaceous-led gins. Looking at the likes of Caorunn and GinRead More

10
Aug

Winery Outbuilding Chateau Mauvesin-Barton

A photo taken in Bordeaux for this weeks Sunday Wine Shot – rather apt as the group who went on the trip are meeting for aRead More

7
Aug

Cocktails at Scarfes

I have to say I do love this bar. The plush, slightly eclectic décor had me as I walked through the door, while the cocktails wereRead More

Top

© 2004-2014 Spittoon.biz All Rights Reserved