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A bit like Brut for Men I guess; an American winery is launching a line specifically for us men. That's real men, those who drive fast cars, ride horses and round up cows....

BBC News
"Hoping to attract more American men away from their icy Budweisers and Millers, Ray's Station is dubbing the bottles "Hearty Red Wines for Men". Producing both a merlot and a cabernet sauvignon, it said the type of person it wished to woo was your average Joe barbecue fan or Nascar racing watcher. The labels on both wines feature a galloping stallion. And their advertisements include manly pursuits such as fishing and hunting.

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