Spittoon.biz Bookmark This page

Johnny Jonas' wine recognition system

Innovation in wine tasting notes is a frequent topic across the wine blogs; little actually seems to develop with a universal attraction and most stick to the tired and tested written description refering to a wines flavour, length and so on. There is an article in this months Drinks Business that should interest all, sadly I can’t find the article on their website.

Entitled ‘An Artist’s Palate’ the piece details the work by artist Johnny Jonas. I have a hard enough time keeping up with the luminaries of the wine world let alone the sphere of portrait artists but Jonas has painted such people as the Queen Mother, a Field Marshall and sundry parlimentarians.

He has also developed a ‘wine recognition system’ that displays a wines flavour though graphical representation. He even refers to each finished piece as a ‘portrait’, which strikes me as typical artist pompousness but he has managed to encompass the strength of a wines aroma and whether the wine is soft and rounded or crisp and acidic.

The system is now refined and patented worldwide; not convinced myself that it is easy to ‘see’ the wine as you can in, say, a photograph but then the information being imparted is more specific than a feeling or mood invoked by a picture. The final wine ‘portraits’ are quite complex but the premise is to display flavour in a graphical form which they certainly do. There is a ‘scientific’ overtone to the finished image.

The Drinks Business article finishes with an interesting thought:

If Jonas’s thinking is just too blue-sky for us busy Westerners, consider for a moment the enormous potential of the Chinese wine market where people have been writing in ‘pictures’ for centuries.”

7 Comments »

  1. Philip James says:

    I think this is truly excellent. I think the linear plotting of dimensions like acidity and tannin isnt the most intuitive or remember-able, but the shape descriptors are utterly perfect in the way they convey the underlying information: sharp vs rounded corners, and the wave profile makes it easy to imagine the wine’s development in the mouth.
    –Philip
    PS. You have the funniest captcha system i’ve ever seen

  2. Arthur says:

    Intersting. Potentially useful – depending on targe audience.
    Is this free-use or is it patented/trademarked?

  3. Andrew says:

    It is patented, Arthur.

  4. Arthur says:

    Yeah, I missed that on my initial reading. I caught it after I already clicked “submit”.
    This concept reminds me of some helpful shorthand used to graphically notate laboratory results in patient chards. However, this gets a bit busy (and maybe confusing) for some.
    I’ve been trying to come up with something like this – but even more intuitive. The challenge is making it informative without it becoming too cluttered.
    I have to defer to the Geek Box used (and created?) by Josh Hermsmeyer of pinotblogger.com

  5. Nancy says:

    Wow. I’m sorry to say, I would find these geometric shapes incomprehensible and a complete turn off. Why not simply use streaks of color instead? Vivid hues for full body, thin streaks for acidity, and so on? Hey — should I patent that?

  6. Andrew says:

    I must admit you do have to give them more than a cursory glance – but then there are 6 or so different aspects to encapsulate in one symbol.

  7. edward says:

    Andrew,
    It’s very clever, but I wonder if it is too idiosyncratic to be of much use. I guess one very good thing about it, is it forces you to think about individual components of the wine in question. A limitation, is that very soon many wines start to have a similar pictogram. I would imagine a riesling would look like a sauvignon blanc which would look like a semillon.

Leave a Comment »




Advert

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

31
Aug

Moustachioed Wine Man

Somewhere during the visit to Pichon Longueville I spotted this sad looking chap. The drooped shoulders just add to his unhappy demeanour or maybe its theRead More

27
Aug

A Wine For Your Burger

Today is National Burger Day. I am sure Burger King and the ol’ golden triangle guys are loving it. But something a little more classy andRead More

26
Aug

Video: Tanqueray No. Ten Silver Martini Cocktail

This month Tanqueray No. TEN celebrated at WORLD CLASS, the annual search for the globe’s best bartenders, hosted in the heart of London at 33 FitzroyRead More

24
Aug

Qcumber and Gin

Cucumber – an occasional garnish for a gin and tonic and one that works best with herbaceous-led gins. Looking at the likes of Caorunn and GinRead More

10
Aug

Winery Outbuilding Chateau Mauvesin-Barton

A photo taken in Bordeaux for this weeks Sunday Wine Shot – rather apt as the group who went on the trip are meeting for aRead More

7
Aug

Cocktails at Scarfes

I have to say I do love this bar. The plush, slightly eclectic décor had me as I walked through the door, while the cocktails wereRead More

Top

© 2004-2014 Spittoon.biz All Rights Reserved