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If you read TechCrunch you would have seen a report on an Australian experiment to Twitter a wine tasting.

Twitter is one of those 'what is the point' geeky things that you either 'get' or you don't. You have the ability to send a short 140 character message to all of your Twitter friends. A message is called a tweet, by the way. While it began as a simple way to let everyone know what you are up to it has morphed somewhat over the last few months; well at least it has in my little group!

Now conversations rule the day, links to news and sites of interest with the TechCrunch story highlighted by fellow wine blogger Catavino being a prime example.

I must admit that firing up the computer to be faced with 600 odd tweets can be a little depressing; so I just delete them all and join in the conversation afresh! It must be even worse if you opt for them all to be sent to your mobile. Incidentally, Twitter was featured on BBC Radio 4 a week or so back. I don't think it is quite mainstream yet though, especially as the interviewer remained totally perplexed by the whole affair!

The techcrunch story, to return to the focus of this post, tells how Project Vino, an Australian wine site focused on community recommendations, tried a Twitter wine tasting. The site sent three bottles of Kirrihill, a South Australian, wine to 12 prominent Australian Twitter users, with the only obligation being to tweet their thoughts to Twitter at the designated times. A fascinating little exercise but I'm not sure exactly how such a niche activity helped in any marketing plan.

If you want to join in the Twitter conversation I'm at

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This entry Wine Twitters is under General


Great post.
Those of us who work in the tech industries get bombarded with social network stuff. I do use LinkedIn professionally and Facebook occasionally socially. Twitter goes a bit too far. How much of your life are you prepared to spend online?
RSS feeds used to be a good idea too and I also subscribe to TechCrunch, SlashDot, Techmeme and others but I can never keep up with the number of posts so I end up reading none. I read more weblogs by following the links from my own blog in idle moments hence why I am here...
Too few UK wine blogs - keep up the good work.

I'm with Alastair! There is just too much information to keep track of, finding much of my precious time wasted on keeping up with Twits, Facebook Wall posts, OWC comments, RSS feeds, etc. While Ryan can miraculously weave his way in and out of this world, capable of adding his comments without feeling bombarded with information, I have to parcel out a small section of my day dedicated solely to social networking. Otherwise, I get zero accomplished during the day. That said, my Google Reader is now my main source of information, while Twitter, Facebook, etc have been cut down on significantly.

Interestingly, about a month ago, This Week in Twit, did a great podcast on how to keep up with the voluminous amount of information hitting us daily and emphasized the fact that there is no possible to way to keep up, and the pressure we're putting on ourself to do so is actually limiting the amount of information we can actually process. It was suggested that the only way to use the information effectively is to only pay attention to that which we feel passionate about and discarding the rest.

I think you have to prioritise - I don't 'do' facebook for example and have significantly cut down my RSS subscriptions and hardly read my Google News alerts now. While Twitter is diverting and often non-productive I do like it!

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