Wines You Can Swear By  Add/Read Comments

Not that I recall a single wine recommendation on any program I have seen him front but the powers at Threshers have signed up Gordon Ramsey as the 'face of Threshers'. 'Wines You Can Swear By' posters will be appearing in Wine Rack and Thresher stores across the kingdom while recipe cards will feature dishes from Ramsay's Sunday Lunch cookery book with wine recommendations.

MAD.co.uk
"Building on Threshers' current sponsorship of Ramsay's Hell's Kitchen USA, the chef will appear in store, as well as in advertising and promotional activity. Window displays will show the infamously hot-tempered cook alongside the Wines You Can Swear By strap-line and the star will also feature as the face of Threshers monthly wine and champagne recommendations..”